Formetco recently announced its new enterprise software F360 CMS has successfully integrated with the Vistar Media programmatic monetization platform. IBO’s nationwide inventory of digital screens is now available to Vistar’s advertiser base, including national brands and agencies. With F360 and Vistar, independent operators can access a wide array of new buyers that would be difficult to reach otherwise and be able to sell locally as well.

Evolving from the IBO Fusion initiative, F360 is integrated to multiple sources of programmatic revenue. Additionally, operators can take advantage of modern tools and technology that in the past has been cost prohibitive. This new offering is expected to drive up operator revenues while at the same time giving them access to the IBO COOP Marketplace and related workflow solutions.

Formetco’s VP of Sales, Jock Gibb said, “Opening up the tools to make OOH easy to buy is not only good for the independent operators but the entire OOH industry. Formetco clients should contact us about the easy steps to migrate to the F360 platform.”

“We are excited to be connected live to both F360 and the IBO COOP Marketplace, which will drive incremental revenue opportunities to the footprint of independent billboard owners that participate,” said Jordan Fraser, Publisher Solutions Manager at Vistar Media. “Through Vistar, independent billboard owners may easily monetize their unsold inventory, which is purchased by digital ad buyers that execute national campaigns on the Vistar platform. Vistar’s buyers benefit from the F360 and IBO COOP Marketplace integrations by gaining access to target audiences across thousands of premium digital billboard locations.”

Chris Cowlbeck, IBOUSA General Manager, said, “IBO is excited about the Formetco and Vistar leadership making the IBO COOP Marketplace available via their leading platforms, thus allowing operators to access the large pool of national buyers simultaneously and increase profitability. Formetco and Vistar understand the benefits and the rewards and IBO fully supports their continued efforts.”

About Formetco

Since 1968, Formetco has researched, designed and developed thousands of innovative out-of-home products including cutting-
edge digital displays, billboard hardware and safety equipment. Headquartered in Atlanta and owned by the same family since its founding, Formetco is proud to be the only supplier and manufacturer to have served the outdoor advertising industry for the past 50 years.

About Vistar Media

Vistar Media is a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media.


IBOUSA is a networking group of companies that have a common interest of promoting all things of importance to the OOH Industry. We bring together some brilliant minds and cutting-edge technologies and services in our industry in some fun and engaging ways. Billboard operators, vendors, consultants, agencies and advertisers enjoy the fruits of our collective efforts and we have forged wonderful friendships over the years. These relationships have evolved to build the IBO COOP Marketplace where the inventory of our operators is combined into a large national footprint that is easy to access. Learn more by calling 580-226-2234 or visit