This covers Director of Digital Sales in detail. FOR IMMEDIATE RELEASE
January 18, 2022
Duluth, GA – Formetco, the nation’s leading supplier and manufacturer to the outdoor advertising industry, has promoted Digital Billboard Sales Manager, Britt McConnell, to Director of Digital Sales.
A Track Record of Growth at Formetco
After running his own sign business, McConnell joined Formetco as Print Division Sales Manager in 2010. After nearly doubling revenue in the first year, he was promoted to Eastern US Digital Sales Manager and has since worked on high-profile projects for Georgia’s Own Credit Union, Cobb Galleria, the Atlanta Sign, Georgia State, Delta, and Allen Plaza.
“Britt has been instrumental in helping us garner and successfully complete some of the largest projects in the southeast,” said Jock Gibb, VP of Sales. “Now, as one of the premier digital manufacturers in the Out of Home Industry, we look forward to leveraging his technical expertise and sales leadership to benefit all of our clients,” he added. McConnell would go on to spearhead initiatives like Formetco’s exclusive partnership with SignBird, giving customers state-of-the-art marketing resources.
A New Director of Digital Sales for Formetco
More than a large-scale project client manager, McConnell provides invaluable insight to Formetco’s family of independently owned billboard operators, imparting extensive knowledge across installation, ad sales, and permitting – often a major pain point for upstart out-of-home companies. In his new position, McConnell will use his expertise and leadership to create a digital billboard sales team that will foster growth for Formetco customers, a team that would go on to welcome talent like Tyler Wilson as Southeast Digital Sales Manager and grow alongside leadership additions such as Eric Pogue, VP of Corporate Strategy & Finance.
As Director of Digital Sales, McConnell now oversees strategy across Formetco’s full digital billboard sales pipeline, from initial customer consultations through installation and post-sale support. That end-to-end involvement is part of why independent operators, many of whom are managing their first digital conversion, lean on him for guidance well beyond the initial purchase.
McConnell’s promotion also reflects Formetco’s broader investment in its digital billboard sales organization as more independent operators move away from static faces. Rather than treating a digital billboard sale as a one-time transaction, McConnell has built a reputation for staying involved through permitting hurdles, site selection, and financing questions that come up long after a contract is signed, the same hands-on approach he’s now expected to instill across the wider digital billboard sales team.
Trailhead Media CEO, Robert Macmillian, spoke highly of Britt, saying, “Britt has been a huge asset and invaluable partner to Trailhead Media’s growth. Having someone with his breadth of knowledge on all things digital, his attention to detail, and his can-do attitude has undoubtedly sped up our digitization program. Britt is an absolute pleasure to work with, the product he sells is of the highest quality, and the value and experience he brings add exponentially to our business.”
When asked why he’s enjoyed being a part of Formetco’s growth for more than a decade, McConnell referenced the popular Mark Twain quote. “Find a job you enjoy doing, and you’ll never have to work a day in your life.”
About Formetco
Since 1968, Formetco has researched, designed, and developed thousands of innovative out-of-home products, including cutting-edge digital displays, billboard hardware, and safety equipment. Headquartered in Atlanta and owned by the same family since its founding, Formetco is proud to be the only supplier and manufacturer to have served the outdoor advertising industry for over 50 years.
Contact info:
Name: Daniel Hooper
Organization: Formetco
Address: 2963 Pleasant Hill Rd, Duluth, GA 30096
Phone: 1-800-367-6382
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