January 18, 2022

Duluth, GA – Formetco, the nation’s leading supplier and manufacturer to the outdoor advertising industry, has promoted Digital Billboard Sales Manager, Britt McConnell to Director of Digital Sales.

After running his own sign business, McConnell joined Formetco as Print Division Sales Manager in 2010. Nearly doubling revenue within the first year, he was promoted to Eastern US Digital Digital Sales Manager and has since worked on high profile projects for Georgia’s Own Credit Union, Cobb Galleria, the Atlanta Sign, Georgia State, Delta and Allen Plaza.

“Britt has been instrumental in helping us garner and successfully complete some of the largest projects in the southeast,” said Jock Gibb, VP of Sales. “Now, as one of the premiere digital manufactures in the Out of Home Industry, we look forward to leveraging his technical expertise and sales leadership to benefit all of our clients,” he added.

More than a large-scale project client manager, McConnell provides invaluable insight to Formetco’s family of independently owned billboard operators, imparting extensive knowledge on everything from installation, to ad sales, to permitting – often a major pain point for upstart out of home companies. In his new position, McConnell will use his expertise and leadership to create a sales team that will foster growth for Formetco customers.

Trailhead Media CEO, Robert Macmillian spoke highly of Britt, saying: “Britt has been a huge asset and invaluable partner to Trailhead Media’s growth. Having someone with his breadth of knowledge on all things digital, his attention to detail and can-do attitude has undoubtedly sped up our digitization program. Britt is an absolute pleasure to work with, the product he sells is of the highest quality and the value and experience he brings adds exponentially to our business.”

When asked why he’s enjoyed being a part of Formetco’s growth for more than a decade, McConnell referenced the popular Mark Twain quote. “Find a job you enjoy doing, and you’ll never have to work a day in your life.”

About Formetco

Since 1968, Formetco has researched, designed and developed thousands of innovative out-of-home products including cutting-edge digital displays, billboard hardware and safety equipment. Headquartered in Atlanta and owned by the same family since its founding, Formetco is proud to be the only supplier and manufacturer to have served the outdoor advertising industry for over 50 years.


Contact info:

Name: Daniel Hooper

Organization: Formetco

Address: 2963 Pleasant Hill Rd Duluth, GA 30096

Phone: 1-800-367-6382