Videoboard Benefits the Entire Community

>   Ever since Athens Academy in Athens, Georgia installed their new Formetco LED video scoreboard last summer, the entire community has been able to benefit. Gone is the old board that simply kept score. Now they are able provide an enhanced fan experience, generate more revenue, and give students opportunities to use the equipment…

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Hacking Digital Billboards

There’s a 2013 Defcon talk called Hijacking the Outdoor Digital Billboard.  You tube “hacking billboards” you’ll see lots of hijacked digital billboards.   There are creative, intelligent, sketchy people with way too much time on their hands who would love to hack your digital billboards.  Here are some billboard vulnerabilities identified in the Defcon talk. No locks…

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In a Fragmented Media World, OOH Aggregates Audiences

In a highly fragmenting media market, OOH is the only channel that continues to aggregate an audience. Advertisers reliant on mass media channels can no longer depend on television. Advertisement placements for major television events typically demand the highest advertising rates, promising an unparalleled number of viewers. However, as viewership for these events falls, as…

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The BBQ Rib Billboard

Continuing the OOH debate of creativity versus location, here is a success story demonstrating the overwhelming impact of great creative. Creative is the key to releasing the power of Outdoor Advertising. While creative lives on electronically and in memory, does anyone remember the location?  If they do, its likely because of the great creative from…

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How important is a Digital Billboard brand

Not the OOH Owner brand, but the brand of digital billboard your OOH Owner installed or uses? Does anyone know the difference in brands other than the manufacturers or OOH owners?  Should you? Occasionally, we hear manufacturers suggesting advertisers and agencies are not interested in their products’ features and benefits, deferring to the OOH Owners…

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