Our team at Formetco is excited to welcome Tyler Wilson as our Southeast Digital Sales Manager. Most recently, Wilson served as a National Account Manager and brought with him years of sales experience as well as a deep understanding of the billboard industry, which was instilled in him at a young age.
DULUTH, Ga., July 12, 2022 /PRNewswire/ — Wilson grew up learning the ins and outs of billboard installation while working for his father’s company and developed a passion for the operating processes, making him an invaluable addition to our southeast digital billboard sales team.
When asked how his experience has helped in his sales role, Wilson explains, “Growing up doing the actual work has helped me to get a head start rather than someone coming into the role with lots of sales experience but not necessarily knowing what it takes to install the digital.” Wilson continues by saying that his ability to advise customers on technical aspects has helped shorten the learning curve, making it easier for him to focus on getting out there and growing his network.
Becoming Formetco’s Southeast Digital Sales Manager
After graduating from the University of West Georgia with a Bachelor’s Degree in Business Administration, Wilson started as an HR intern for Southwire Company. He quickly worked his way up to be a National Account Manager. He knew he wanted to end up in the billboard industry, but wanted to find his own path outside of working for his father’s company.
“The industry that made me who I am was the billboard industry, and I always had that drive to get back to the industry. Formetco was the perfect opportunity to get back into the billboard business, something that I love,” said Wilson.
That path, from HR intern to National Account Manager to Southeast Digital Sales Manager, gave Wilson a broader business background than most people coming up through the sign industry, and he credits that mix of corporate account management and hands-on installation experience with helping him relate to operators at every stage of a digital billboard project.
Wilson is excited to be working with Formetco’s Director of Digital Sales, Britt McConnell, who has been a wealth of knowledge for Wilson since his start in May. McConnell’s resources and expertise in the industry are invaluable to Wilson. He is looking forward to everything he will learn from McConnell during his first year as a Southeast Digital Sales Manager.
Why Wilson Chose Formetco
When asked why he thinks people should choose to do business with Formetco, Wilson put emphasis on three things: Formetco’s reliable customer service, the quality of their products, and quick turnaround times. He believes that the team being assembled has the talent and involvement needed to create more growth opportunities for Formetco.
Since starting at Formetco, Wilson has enjoyed the close-knit community and feels lucky to be a part of such a successful and intelligent team, a team that also recently welcomed Eric Pogue as VP of Corporate Strategy & Finance. As Southeast Digital Sales Manager, Wilson now splits his time between prospecting new independent operators across the region and supporting existing customers through the installation process, work that draws directly on the hands-on experience he gained growing up in his father’s billboard business.
Operators working with Wilson can expect the same combination of technical fluency and sales support that has defined his time at Formetco so far: someone who can speak knowledgeably about panel installation, permitting, and digital conversion, while also helping structure a deal that works for an independent operator’s budget and timeline. As Southeast Digital Sales Manager, he is now a primary point of contact for operators throughout Georgia and neighboring states looking to upgrade or expand their digital billboard footprint.
This piece on Southeast Digital Sales Manager is part of Formetco’s ongoing content series. For more on Southeast Digital Sales Manager, explore Formetco’s other resources on the blog.