Formetco’s Digital Install of the Month
By Britt McConnell
Project: Reverb Hotel
Location: Atlanta GA
Resolution 16.0 MM
This unit was built as part of the Atlanta Downtown Improvement District (ADID). The owner of the unit is Bolton Atlanta LP a local Georgia business. It is attached to the new 11-story upscale Reverb hotel by Hard Rock. It is adjacent to the Mercedes Benz stadium.
The sign is incorporated in the new Castleberry Park Development that incorporates storefronts, upscale apartment buildings along with lawns and parks.
The installation was managed by Henry Incorporated, led by their PM Brian Metzger. Installation of the digital began on Feb 14th and the sign was turned on by the 26th. Due to heavy rain and thunderstorms, the digital display was hung in sections over a 3 day period. The controller is a rack setup that runs to its own unique control closet.
Kinetic lighting is being added to the structure to create a glow around the face that matches the dominant color of the content. It’s an outstanding display that is like no other in Atlanta.