LED video scoreboard benefits extend well beyond game day for the schools and venues that install them. Ever since Athens Academy in Athens, Georgia, installed their new Formetco LED video scoreboard last summer, the entire community has been able to see the LED video scoreboard benefits firsthand. Gone is the old board that simply kept score. Now they are able to provide an enhanced fan experience, generate more revenue, and give students opportunities to use the equipment and produce creative content.
“The full matrix videoboard has given us many more advantages than we had with a traditional scoreboard,” says Kevin Petroski, Athletic Director at Athens Academy. “It has allowed us to expand all of our ideas, visions, and dreams with the involvement of our entire school community.”
It can be hard to compete with the University of Georgia, which is also located in Athens, but the videoboard is helping Athens Academy up its game. “Football is a major part of our community, and anytime we can in even a small way mirror what is taking place at the University of Georgia, it makes our fans have a more positive experience,” Petroski says. “The videoboard has allowed us to have graphics for touchdowns, first downs, and other big plays, along with player profiles. And of course, the really big draw is the use of instant replay.”
How an LED Video Scoreboard Benefits Students, Not Just Fans
Presenting the content on this new equipment has made for an exciting game day experience, while creating the content has provided exciting opportunities for students. The drama department, media and technology club, and graphic design classes, along with the athletic department and alumni, have all collaborated to create content for the board. This ranges from video promotions about an upcoming school event to highlight reels for the various sports teams. That kind of hands-on production experience is one of the LED video scoreboard benefits that rarely shows up in a sales pitch, but it’s often what teachers and administrators end up valuing most once the board is installed.
The Revenue Side of an LED Video Scoreboard’s Benefits
Another exciting feature of the board is its ability to help generate revenue. Athens Academy has a policy of not having permanent advertisements, banners, or signage on its campus, unlike most athletic facilities. But thanks to the videoboard, they are able to choose when and when not to display ads.
“This videoboard allows us to seek revenue by partnering with local companies and sponsors,” says Petroski. “When the board is on, it rotates through the logos of each company, and when it’s off, there aren’t any ads being displayed. So it helps us raise revenue without changing our culture on campus.”
That flexibility is one of the clearest LED video scoreboard benefits for schools that are protective of their campus aesthetic: the advertising only exists when the board is actively in use, so it never becomes a permanent fixture the way a static banner or sign would.
Athens Academy isn’t alone — districts like Brownsville ISD in Texas have seen similar transformations after installing new Formetco scoreboards. Formetco has also brought on high school sports veterans like Coach Keith Maloof to help more schools achieve the same results.
About Formetco
Since 1968, Formetco has researched, designed, and developed thousands of innovative out-of-home products, including cutting-edge digital displays, billboard hardware, and safety equipment. Headquartered in Atlanta and owned by the same family since its founding, Formetco is proud to be the only supplier and manufacturer to have served the outdoor advertising industry for over 50 years.
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