From sponsorships to in-game promotions
Turn your display into a revenue-generating asset, unlocking new opportunities while enhancing the fan experience.
Advantages for you School
• Turn-key solution to save your program time, give students practical experience, and local business exposure.
• Sponsorship and partnership opportunities from local businesses and organizations.
• New revenue stream to support athletics, clubs and organizations.
Advantages for an Advertiser
• Brand exposure and awareness in your community and schools.
• Opportunity to reach a diverse and captive audience.
• Sponsorships lead to other opportunities and good will throughout the community.
Here are four ways to generate revenue and enhance school curriculum from LED Video scoreboards:
Sell advertising space
Video boards allow schools to sell advertising space to local businesses. This revenue model is also available on static boards, but as many athletic directors know, it’s time-consuming to manually update your signage whenever a new business purchases ad space. With LED Video Scoreboard ads, advertising can be updated quickly and easily, and your screen can rotate through multiple brands during a single game. The increased flexibility of ad messaging is also more attractive to businesses. The LED video scoreboards also make a stronger impact visually than traditional scoreboards, encouraging more businesses to buy space on your screen. When your video displays aren’t delivering ads, you can take the opportunity to display helpful information about how businesses can purchase ad space from you.
Offering sponsorships and partnerships
Schools can secure partial funding for their LED Video display with a corporate sponsor or title sponsor, in exchange for the brand’s name or logo being attached to the display. A video scoreboard for example, could be presented by a local bank, restaurant, or corporate business. You may choose another sponsor — or two — to be the official provider(s) of instant replays, game stats or halftime shows. Your partnered organizations can pay a set amount, by the season or by the year, for a predetermined amount of brand exposure. As your display creates community excitement and school spirit, you’ll also be building relationships with local businesses.
Curriculum and hands-on experience
When a school’s athletics department begins an advertising program, that program will need to be managed, supported and executed. Students who are studying media, broadcasting and production are eager opportunities to practice their skills, so they make great candidates. For hands-on experience, they can operate and manage the technical operations of your displayed ads, organize marketing plans and communicate with local businesses. Content creation gives an opportunity to students to experience and co-develop material with teachers, staff and local professionals.
Hosting other community/school events
If your school’s displays are set up in the football stadium, indoor arena, or the gym, the screens can be used for more than just sporting events. A LED video display will enhance school assemblies, dances and graduation ceremonies, back-to-school nights, as well as other campus events. Besides school-sanctioned events, you might allow your spaces to be reserved or rented. You could now include the video board to be used by those that reserve the space. If a summer camp, corporate training program, or dance competition is looking for a place to host an event, LED video displays open up additional opportunities, making your school an appealing location to host those events.
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Make sure you do your homework
Now that LED video scoreboards are obtainable for high schools and smaller colleges, a lot of manufacturers are popping up and selling unproven products. Formetco has installed and services 1,000’s of LED video screens all across America and Canada. Formetco has been owned and operated by the same family since it was founded in 1968 with a history built on customer service. No other LED display manufacturer in the industry can make a better claim. No other manufacturer in the industry has a more proven process for success.
The Formetco FTX is the only video scoreboard with both a 10-year parts warranty on the screen and a 10-year brightness warranty standard without any additional cost.
Fans are trouble makers when it comes to video scoreboards. Scoreboards that utilize fans cost more to operate, they suck in moisture causing power supply failures, and fan filters get clogged and must be cleaned or replaced. Some suppliers require the fans to be on year-around, running 24 hours a day. This substantially increases your electrical cost. Formetco video scoreboards are made with high efficiency components that do not require fans for cooling. Instead, Formetco displays are environmentally cooled, thus making them the lowest cost to operate units available.
As a standard feature, Formetco provides service and support 7 days a week, 365 days a year to everyone.
Be sure to ask if there are hidden annual maintenance or license renewal fees and how much those run. Often this can be very costly, in some instances, as much as $40,000 over 10 years. Formetco is completely transparent and does not have annual maintenance or license fees.
Ready to unlock new revenue
tell us about your facility and goals, and we will help you design a solution that drives both engagement and revenue
Send us a message
Formetco Sports leads in cutting-edge digital scoreboards that do more than just keep score — they’re designed to enhance user experience and drive long-term revenue for your organization.
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- Corporate Office: (800) 367-6382
- Service & Support: (800) 204-4386
- 2963 Pleasant Hill Rd. Duluth, GA 30096
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