This new digital billboard in Camillus, NY reflects Formetco’s continued partnership with Park Outdoor. Park Outdoor Advertising has installed and activated a new digital billboard in Camillus, NY, in the town’s commercial center, using Formetco’s premier LED technology. Its bright, crisp display and highly visible location give local businesses a valuable new opportunity to promote their brands to thousands of daily commuters.
A Back-to-Back Digital Billboard in Camillus, NY
The new digital billboard in Camillus is made up of two 12’x24′ state-of-the-art LED boards facing in opposite directions. With the capability of circulating different messages and catching attention from multiple angles, this back-to-back format has been vital in showcasing how Formetco’s digital billboard technology increases exposure and advertising availability for clients across a market.
More Than Advertising: A Community Communication Tool
Billboard structures like this one reach beyond commercial advertising and give the surrounding community new ways to stay connected. With the ability to display public service announcements, town event reminders, and emergency notifications, this Camillus digital billboard becomes a communication tool that serves everyone, not just advertisers. In an emergency, that same board can switch instantly to a safety alert, weather warning, or evacuation notice, giving local officials a large-format, always-visible channel that traditional print billboards simply can’t offer.
“One of the things I’ve appreciated most about working with Park Outdoor is the strong partnership we’ve developed over the years. There’s a shared focus on doing things the right way, investing in quality, and creating long-term value. This project is a great example of what we can achieve together.”
— Garrett Hayes
Northeast US & Canada Digital Sales Manager
Formetco, LLC
“This new digital billboard gives local businesses the flexibility to connect with thousands of customers every day while also providing the Town with a powerful platform for community messaging when it matters most.”
— Stephen Frank
Vice President of Leasing and Development
Park Outdoor Advertising
“We’re proud to partner with the Town of Camillus on this project,” said Bill Dugan, Vice President and General Manager of Park Outdoor Advertising. “This new back-to-back digital display represents another significant investment in Central New York and expands our ability to provide businesses with a highly visible and effective advertising platform in both directions of travel. Digital billboards offer the flexibility to deliver timely messages while also supporting the community through public service announcements, emergency communications, and local event information. We’re excited to bring this enhanced digital advertising capability to Camillus.”
Why Local Businesses Are Turning to Digital Billboards
Unlike a static print billboard, a digital billboard in Camillus can rotate multiple advertisers throughout the day, letting a single structure serve several local businesses at once without ever changing the physical sign. That flexibility makes digital out-of-home advertising more accessible for small and mid-sized businesses that couldn’t previously afford a dedicated static board, while still giving larger advertisers the ability to update creative, promote time-sensitive offers, or run seasonal campaigns in real time. Built with Formetco’s FTX platform, the boards are also engineered for high brightness and legibility in daylight, so messages stay clear and readable to drivers passing through the commercial center at any hour.
A Growing Partnership
This Camillus installation builds on Park Outdoor Advertising’s ongoing relationship with Formetco, which continues to bring high-performance FTX digital billboard technology to new markets throughout the Northeast. As more towns like Camillus adopt digital out-of-home displays, that partnership is helping smaller markets access the same advertising technology previously reserved for major metro areas.
About Park Outdoor Advertising
Park Outdoor Advertising is a full-service outdoor advertising company serving Central New York, providing static and digital billboard advertising solutions to local and national businesses.
About Formetco
Since 1968, Formetco has researched, designed, and developed thousands of innovative out-of-home products, including cutting-edge digital displays, billboard hardware, and safety equipment. Headquartered in Atlanta and owned by the same family since its founding, Formetco is proud to be the only supplier and manufacturer to have served the outdoor advertising industry for over 50 years.
Contact info:
Organization: Formetco
Address: 2963 Pleasant Hill Rd, Duluth, GA 30096
Phone: 1-800-367-6382
This piece on digital billboard in Camillus is part of Formetco’s ongoing content series. For more on digital billboard in Camillus, explore Formetco’s other resources on the blog.