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Blackbird Media Buys Iconic Atlanta Billboard

A Tennessee media company recognized for best-in-market, large format outdoor signage, has purchased Atlanta’s most iconic billboard. Blackbird Media announced the acquisition of the Centennial Olympic Park spectacular billboard, a legacy property of Boardworks Outdoor Advertising Company, Inc. of Atlanta. Terms...

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A billboard using Formetco's F360 CMS software with the integration of Adomni Demand Side Platform

Formetco Advances Ease of Out-Of-Home Advertising Buys Through Integration with Adomni

Formetco recently announced the successful integration of its new enterprise software F360 CMS with the Adomni Demand Side Platform (DSP). IBO’s nationwide inventory of digital screens is now available to Adomni’s advertiser base, including national brands, agencies and hyperlocal buyers....

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A billboard using Formetco's F360 software with Vistar programmatic monetization platform

Formetco and Vistar Media to Enable New Revenue for Billboard Owners

Formetco recently announced its new enterprise software F360 CMS has successfully integrated with the Vistar Media programmatic monetization platform. IBO’s nationwide inventory of digital screens is now available to Vistar’s advertiser base, including national brands and agencies. With F360 and...

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Jim Poage

Jim Poage on the Importance of CPR Training

Insider asked Formetco’s Safety Director Jim Poage to talk about the importance of safety training.  Someone recently used Jim’s training to save a life. Who at an Out of Home company should receive CPR training? This is one of the...

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f360 software logo

Formetco F360 Software Promotes Industry Unity and Connects Independents With Common Interests

Formetco announces its new enterprise grade F360 CMS software’s open architecture design will connect independent operators, turning many small operations across the country, into a larger group with a stronger voice. F360 allows independent operators access to an array of...

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Formetco Releases Unifying Software Platform for All Digital Billboard Brands

Formetco F360 Software Debuts March 5th — Complete Digital Billboard Management Finally, it’s here: One platform which serves all digital billboard brands! Formetco’s F360 Enterprise Grade Software Platform, is new to market, web-based software, which serves as a single interface to manage...

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NFL Bleaux It Billboard in Atlanta

Saints Robbed! —OOH Wins!

There’s Three Billboards Outside Ebbing, Missouri….and now 16 Billboards in Atlanta, courtesy of car-dealership owner, Matt Bowers. Matt Bowers, a diehard New Orleans Saints fan who owns car dealerships throughout the southeast, has rented billboard locations in and around Atlanta to...

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Shimmin on Digital Billboard Security

Insider heard reports this week that a digital billboard in the northwest got hacked. We asked Formetco’s Jim Shimmin to talk about digital billboard security. Jim, how do Independent Billboard Operators protect their digital billboards from being hacked? The two...

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