Where we were.
The Graviss Marketing partnership brought five separate Formetco websites together into one unified brand. In the beginning of 2026, after years of operating under a scattered website, Formetco decided it was time for a change. We had 5 different websites that spanned across all our business units (Corporate, Digital, Structures, Hardware & Sports) all shouting different stories and creating a disjointed brand message. This caused confusion for customers, inconsistencies, and difficult website maintenance. We needed to take the individual websites and combine them. That’s why we started a project with Graviss Marketing to consolidate and refine our online presence by taking the separate pieces of our brand and bring them together under one umbrella.
What Graviss Marketing Did.
Once we recognized the problem we had to find the solution, that’s when we called Graviss Marketing. JG Graviss, Chief Revenue Officer of Graviss Marketing, has a long-time history in the out of home industry, with his first day on the job including a visit to Formetco.
This history and deep knowledge that he shared with his son Jonathan Graviss, Founder & CEO of Graviss Marketing, could not be ignored when looking at options to undertake this project. We told them what we needed, a single website that showcases all Formetco has to offer, bringing our brand, culture, and look together. Through months of planning and meetings, design conversations and testing, Graviss took our vision and made it a reality.
Where we are now.
As of April 15th, 2026, at about 3 months since beginning the project, we now operate under one URL that that connects all things Formetco under a single easy to use platform. With 250 pages fully indexed in Google and roughly 24.5K impressions, Formetco holds the number one position for several high-intent industry searches and is now being cited in AI search results on ChatGPT and Gemini, which most manufacturers in this category have not managed yet.
Customers can now find what they need without having to navigate across multiple websites. The new platform also seamlessly incorporates Formetco’s voice while also distinguishing the difference and need for each of our business units. Overall, we told them what we wanted and they delivered.
“Formetco had five separate websites for five divisions, all pointing in different directions. Bringing them under one roof was the right move, but doing it well meant getting the brand, the culture, and the look and feel right. Graviss Marketing understood that from the first conversation. The build was thorough, the team was responsive throughout, and the final product reflects the full strength of the Formetco brand. The ongoing management has been seamless. If you’re looking for a team that genuinely understands your brand before they start building, this is the right call.
– Jock Gibb, Vice President of Sales and Marketing, Formetco
“When Jock called me at the IBO conference to talk about marketing, we already knew the products, the terminology, and the business. Being able to start there rather than at the beginning meant we could get straight to work. Jock, Kayla, Anna and Daryle have all been in it with us since the beginning, and they treat their website like a real business asset instead of a brochure. That is the actual reason it performs the way it does.
None of that surprised me. Formetco has been the proven leader in this industry since 1968, and they have stayed there by talking constantly with OOH operators about what they need and letting those conversations shape what they build. Their product line has evolved with the industry because the relationships came first. Working with them has felt like an extension of that.”
– Jonathan Graviss, Founder & CEO, Graviss Marketing
View our website now and effortlessly explore Formetco across all business units and learn everything from scoreboards for safety gear.
Be sure to visit https://gravissmarketing.com/formetco-partnership/ to learn more about our partnership and how Graviss can work for you, while keeping your eye out for a 10% off coupon code.
Explore the result of that work at the new unified Formetco homepage.