DULUTH, Ga., Jan. 12, 2025 — Formetco, a trailblazer in digital scoreboard technology, proudly announces the addition of Coach Keith Maloof—Gwinnett County’s all-time winningest football coach—as its new High School Sports Partnerships Consultant.
A Legacy Built at Norcross High School
With an illustrious 26-year tenure at Norcross High School, Coach Maloof built a football dynasty, clinching two state championships and amassing over 220 victories. His dedication extended beyond the gridiron, leaving an indelible mark on students, athletes, and the wider community. A testament to his leadership and impact, Maloof was honored as the Atlanta Falcons’ 2023 Coach of the Year.
“At Norcross, we transformed gamedays into unforgettable experiences for players, fans, and the community,” said Coach Maloof. “I’m eager to bring that same passion and vision to schools across the country, helping them elevate pride, excitement, and engagement year-round.”
From the Sideline to High School Sports Partnerships
Maloof’s influence in high school sports goes beyond coaching. Nearly a decade ago, he spearheaded a groundbreaking fundraising initiative to secure the nation’s largest high school scoreboard, showcasing his ability to rally communities and revolutionize the sports experience. That same combination of relationship-building and fundraising know-how is exactly what Formetco is looking for as it works with athletic directors, booster clubs, and school administrators to plan facility upgrades that fit both their vision and their budget.
Programs like the one profiled at Brownsville ISD, which unveiled one of the largest scoreboards in Texas, show the kind of transformative facility upgrades Maloof will help other districts pursue. Nationally, high school athletic departments have leaned increasingly on modern video and scoring technology to boost gameday atmosphere and generate sponsorship revenue, a trend the National Federation of State High School Associations has tracked as programs look for sustainable ways to fund their athletics departments.
“Coach Maloof embodies leadership, innovation, and a deep commitment to youth athletics—values that align seamlessly with Formetco’s mission to enhance high school sports through cutting-edge technology,” said Jeremiah Parker, Director of High School Sports at Formetco. “We are thrilled to have him onboard to help schools unlock the full potential of their athletic programs.”
What a High School Sports Partnerships Consultant Does
In his new role, Maloof will work directly with athletic directors, coaches, and administrators to help them think through what a modern gameday experience looks like for their school and community — from how a program approaches fundraising to how it plans and phases a facility upgrade like a new scoreboard or video display. Having spent 26 years on the sideline himself, Maloof brings a coach’s perspective to those conversations, not just a vendor’s. He understands the pressures athletic departments face balancing budgets, boosters, and the expectations of players and fans, because he lived them at Norcross for over two and a half decades.
That perspective is a natural complement to Formetco’s own team of engineers and account managers, who handle the technical side of designing and installing scoreboards, video boards, and sound systems. Maloof’s role is about the relationship and vision side of the equation: helping schools build the case internally, rally their communities, and set priorities before a single piece of equipment goes up.
Building on Formetco’s High School Sports Investment
Maloof’s arrival builds on Formetco’s growing slate of high school initiatives, including the $5,000 Gameday Excellence Scholarship awarded annually to a standout student leader. Together, the scholarship program and Maloof’s new consultant role reflect the same goal: giving high schools the people, technology, and know-how to run gameday like the pros. For athletic departments weighing their own scoreboard or video display upgrade, Formetco’s guide to LED scoreboard costs is a useful starting point for understanding what a project like Brownsville ISD’s might involve.
Formetco continues to lead the way in digital scoreboard technology, providing schools with innovative tools to create electrifying gameday atmospheres. With Coach Maloof now guiding high school sports partnerships, the company is positioned to bring that same championship-level attention to detail to athletic programs across the country.
Formetco’s team is available to answer questions about high school sports partnerships. Read more of Formetco’s coverage on high school sports partnerships and related topics.