FOR IMMEDIATE RELEASE
January 12, 2022
Duluth, GA – Formetco, an innovative out of home advertising manufacturer for half a century, is transforming the industry once again with a new Formetco SignBird partnership, providing brand new state-of-the-art marketing resources to every billboard customer.
What the Formetco SignBird Partnership Includes
SignBird produces breathtaking and eye-catching drone photography and videography, approach footage, and ride sheets to help billboard operators showcase their inventory to prospective ad buyers. Its production team travels to the operator’s market to capture the strengths of their billboard location, producing a wide variety of photos and videos from the perspective of a vehicle and an aerial drone. The proprietary creative materials are then used as a sales tool to effectively attract the interest of prospective advertisers and increase the bottom line for operators. SignBird joins Formetco’s other operator-focused partnerships, like Park Outdoor Advertising and Flock Off, in delivering added value across the billboard lifecycle.
“We can manufacture the highest quality LED billboard with all the bells and whistles, but if the operator can’t make money selling ad space, it doesn’t matter,” says Daniel Hooper, Formetco Marketing Director. As part of the company’s mission to provide the highest level of customer service, Formetco had been tinkering with the idea of shooting its own videos of newly installed boards on behalf of clients. “When we saw the outstanding work SignBird was doing for their own billboard customers, I knew we should be offering their services,” Hooper adds.
Effective immediately, every billboard purchase from Formetco will come with a SignBird Marketing Package to help the operator market their investment in a dynamic and dramatic fashion. “We’re not just installing digital billboards and walking away,” says Britt McConnell, Formetco’s Director of Digital Sales. “We’re in constant pursuit of resources to help Formetco sign operators stand out above and beyond their competition. Our exclusive partnership with Signbird is a prime example of our commitment to helping operators maximize the potential of their inventory.”
SignBird was founded by John James, a former billboard company account executive who saw the need to take the burden of marketing off the shoulders of billboard operators. Today, James’ Tuscaloosa-based SignBird boasts a long list of satisfied and successful customers. “Joining Formetco is a natural fit for us,” says James. “We serve the same industry and have the same goals, just in a different way,” says James.
Why Marketing Content Matters for Billboard Operators
High-quality creative content has become an increasingly important part of how billboard operators compete for advertiser dollars. Trade groups like the Out of Home Advertising Association of America (OAAA) have long emphasized that showcasing inventory clearly and professionally helps operators of every size stand out to prospective advertisers. The Formetco SignBird partnership gives independent operators access to the same caliber of drone photography, video, and ride-sheet production that larger companies have used to sell their boards for years, without having to build that capability in-house.
Visit Formetco Digital to learn more about Formetco’s billboard products and our new partnership with SignBird.
About Formetco
Since 1968, Formetco has researched, designed, and developed thousands of innovative out-of-home products, including cutting-edge digital displays, billboard hardware, and safety equipment. Headquartered in Atlanta and owned by the same family since its founding, Formetco is proud to be the only supplier and manufacturer to have served the outdoor advertising industry for over 50 years.
About SignBird
SignBird, an out-of-home service company, helps operators create content that’s designed to sell billboard ad space. Whether it’s ride sheet design, photography, aerial drone videography, or website design, SignBird is an out-of-home marketing engine that’s on a mission.
Contact info:
Name: Daniel Hooper
Organization: Formetco
Address: 2963 Pleasant Hill Rd, Duluth, GA 30096
Phone: 1-800-367-6382
Full details can be found in the Media section on the company website, https://www.formetco.com/blog/.
Formetco continues to share updates related to SignBird partnership as they develop. Read more of Formetco’s coverage on SignBird partnership and related topics.