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Digital billboard glowing at dusk with a built for performance revenue tagline

The Formetco FTX digital billboard is engineered to deliver industry-leading image
quality, reliability, and long-term ROI. From premium urban placements to cost-efficient
highway installations, FTX helps operators choose the right display for the right
location so every board performs at its highest potential.

Digital billboard displaying a colorful advertisement against blue sky

CHOOSE THE RIGHT BOARD FOR YOUR MARKET

The most important decision in any digital billboard isn’t just
size. Pixel pitch affects image clarity, viewing distance,
advertiser appeal, and revenue potential. Choosing the
right one ensures your board is optimized for both
performance and profitability

Higher Resolution = Premium Ad Rates

Stronger Image Quality = Repeat Advertisers

Better Clarity = Longer Viewer Engagement

MAXIMUM EFFICIENCY

20MM

COST OPTIMIZED PERFORMANCE

16MM
13.3MM

PROVEN & EFFICIENT

HIGH PERFORMANCE STANDARD

10MM

PREMIUM RESOLUTION

6.67MM

“FTX allows you to match the right product to the right location—maximizing ROI on every board.”

Dollar sign and upward bar graph icon representing revenue growth

HIGHER AD RATES

Sharper image quality attracts national advertisers and premium campaigns.

Eye and monitor icon representing audience viewability

BETTER VISIBILITY

Optimized brightness and clarity help your content stand out day and night.

People icon with circular arrows representing repeat audience reach

REPEAT BUSINESS

Consistent display performance keeps advertisers confident and coming back.

Digital Billboard ROI Estimator

Not just a calculator — a sales experience

Revenue (Monthly)
Advertisers
Rate Card (Net)
Discount (%)
Occupancy (%)
$0
Expenses (Monthly)
Property Lease
Commission (%)
Utilities
Other Costs
$0
Construction Costs (One Time)
Digital Billboard
Structure
Other Costs
$0
$0

Your projected return on investment is approximately

0.00 YEARS

(0.0 months)

PRODUCT FEATURES

SEALED MODULES

Protection from moisture
and dust for longer
display life.

Exploded diagram showing the layered construction of an LED module

IP67 RATED COMPONENTS

Weather-resistant construction designed to reduce downtime in harsh outdoor conditions.

SINGLE BIN DIODES

Consistent color and brightness across the full display for premium ad quality.
Close-up of illuminated red, green, and yellow LED diodes

FANLESS COOLING

Fewer moving parts means lower maintenance, longer lifespan, and reduced operating costs.
Close-up of a Formetco LED billboard cabinet showing fanless cooling design

FASTER SERVICE LESS DOWNTIME MORE REVENUE

FTX is designed to make service faster, easier, and more cost-effective—so operators spend less time on maintenance and more time generating revenue.
FTX products 10-year parts and brightness warranty badge

PRODUCT ASSURANCE 10 YEAR BRIGHTNESS GUARANTEE

The age of your electronic billboard should never
be on display. That is why we offer a 10 year parts
warranty that covers LED modules, data/power
wires and connectors, power supplies, light
sensors, and data receiver cards. Should any
troubleshooting needs arise, we also include a 1-
year labor warranty.

Formetco logo in black and red
Trucordia company logo in orange

Protecting Your Digital Billboard Investment

Formetco Digital is proud to partner with Trucordia, a trusted provider of insurance solutions for digital billboard owners. Their team specializes in helping operators protect revenue-producing digital assets through coverage options tailored to the outdoor advertising industry, including replacement cost valuation, business interruption, liability, and cyber protection.

LET'S BUILD YOUR NEXT HIGH-PERFORMING DIGITAL BILLBOARD

Complete the form below and one of our representatives will reach out to you within two business days. We look forward to speaking with you about the FTX digital billboard.

At Formetco, there are three things we care about most – cutting edge technology, superior service, and happy customer experiences.

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