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Marketing Coordinator

Marketing Coordinator 

Summary

We’re searching for a highly organized and ambitious Marketing Coordinator.  The Marketing Coordinator will work directly for the Director of Marketing and is responsible for coordinating Formetco’s promotion and advertising efforts to drive sales and enhance our image in the markets we serve.       

From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives that are aligned with company goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

The Marketing Coordinator is a professional that makes sure everything from events and campaigns to research gets done on time. The individual will support departments’ initiatives and are often in charge of logistics while also working with strategic partners.

While this position will allow for some remote from home days, it will also require weekly on-site time in our Duluth office.

Job Duties/Responsibilities:

  • Assist in the development and implementation of the company’s brand strategy
  • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
  • Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
  • Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning, and organizing promotional presentations, and updating calendars
  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
  • Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
  • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
  • Create, publish, and manage Formetco’s social media efforts
  • Perform other duties as required.

Education/Experience/Skills:

  • Bachelor’s degree in marketing, advertising, or communications
  • Past work experience as a marketing coordinator or similar role
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Experience with research using data analytics software
  • Excellent writing, communication, and presentation skills
  • Proficiency in full Microsoft Office suite, especially with Word, Excel and PowerPoint
  • Familiarity with customer relationship management (CRM) tools desired
  • Working knowledge of design and email software desired
  • Experience working with budgets and forecasting desired

Must complete a pre-employment drug test and a background check.

Formetco is a DrugFree Workplace.

Formetco is an Equal Opportunity Employer.

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