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Formetco Advances Ease of Out-Of-Home Advertising Buys Through Integration with Adomni

Formetco recently announced the successful integration of its new enterprise software F360 CMS with the Adomni Demand Side Platform (DSP). IBO’s nationwide inventory of digital screens is now available to Adomni’s advertiser base, including national brands, agencies and hyperlocal buyers....

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A billboard using Formetco's F360 software with Vistar programmatic monetization platform

Formetco and Vistar Media to Enable New Revenue for Billboard Owners

Formetco recently announced its new enterprise software F360 CMS has successfully integrated with the Vistar Media programmatic monetization platform. IBO’s nationwide inventory of digital screens is now available to Vistar’s advertiser base, including national brands and agencies. With F360 and...

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Jim Poage

Jim Poage on the Importance of CPR Training

Insider asked Formetco’s Safety Director Jim Poage to talk about the importance of safety training.  Someone recently used Jim’s training to save a life. Who at an Out of Home company should receive CPR training? This is one of the...

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f360 software logo

Formetco F360 Software Promotes Industry Unity and Connects Independents With Common Interests

Formetco announces its new enterprise grade F360 CMS software’s open architecture design will connect independent operators, turning many small operations across the country, into a larger group with a stronger voice. F360 allows independent operators access to an array of...

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Formetco

Formetco Releases Unifying Software Platform for All Digital Billboard Brands

Formetco F360 Software Debuts March 5th — Complete Digital Billboard Management Finally, it’s here: One platform which serves all digital billboard brands! Formetco’s F360 Enterprise Grade Software Platform, is new to market, web-based software, which serves as a single interface to manage...

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NFL Bleaux It Billboard in Atlanta

Saints Robbed! —OOH Wins!

There’s Three Billboards Outside Ebbing, Missouri….and now 16 Billboards in Atlanta, courtesy of car-dealership owner, Matt Bowers. Matt Bowers, a diehard New Orleans Saints fan who owns car dealerships throughout the southeast, has rented billboard locations in and around Atlanta to...

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Shimmin on Digital Billboard Security

Insider heard reports this week that a digital billboard in the northwest got hacked. We asked Formetco’s Jim Shimmin to talk about digital billboard security. Jim, how do Independent Billboard Operators protect their digital billboards from being hacked? The two...

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Formetco Installs Multiple LED Video Screens at the University of Kentucky’s Memorial Coliseum

Formetco announces it recently installed indoor LED video screens at the University of Kentucky’s Memorial Coliseum, the facility where the women’s basketball, women’s volleyball and gymnastics teams compete. With over 18 million LEDs, the main board provides Memorial Coliseum and...

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Formetco Celebrates 50 Years of Business

On Dec. 6, Formetco celebrated its 50th anniversary by inviting its customers to a special appreciation event to celebrate. The milestone event included a 5-piece band with two singers, a magician, performances by Elvis Presley and Dolly Parton impersonators, an...

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Bowling Green Hot Rods’ New LED Video Scoreboard

Formetco Sports was recently selected by the Bowling Green Hot Rods, a minor league baseball team in Bowling Green, Ky., to install two new LED video scoreboards. The installation is scheduled for early March 2019, and the new scoreboards will...

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Formetco and DeNyse Create Innovative 3-Sided Billboard

Formetco of Duluth, GA, concluded construction on one of the largest and most unique billboards in the state of Georgia. The three-sided billboard adorns the Cobb Galleria Centre property along highway I-285 and faces the new SunTrust Park, home of the Atlanta Braves....

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Setting the Bar High with Hands-On Safety Training

Formetco recently established a new, hands-on safety education program that goes beyond just teaching safety skills to climbers. This comprehensive program provides the educational tools needed for independent operators to build a first class safety program from the ground up. Jock...

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Safety Director Jim Poage Passes the Test!

Formetco, Inc., the largest full service supplier to the outdoor advertising industry, is pleased to announce Safety Director Jim Poage has successfully passed the Board of Certified Safety Professionals exam and is now recognized as being a Certified Safety Professional....

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What 300 Billboard Customers Have Right

Formetco Celebrates Its 300th Independent Digital Billboard Customer Formetco of Duluth, GA, celebrates Estus Outdoor as its 300th independent digital billboard customer. Owner of Estus Outdoor, Dick Estus of Savannah, GA, selected Formetco to guide him through the process of owning and...

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LED Video Scoreboards 101

Thinking about purchasing an LED Video scoreboard? The installation of a LED Video Scoreboard at your facility is a game changer for your fans, players, students and your community. In addition, an LED Video Scoreboard can generate additional revenue for...

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New 1,800 Square Foot LED Video Board Coming to Memorial

A massive new LED video board spanning approximately 1,800 square feet with dimensions of 30 feet by 60 feet is set to be installed in Memorial Coliseum, as will a new LED ribbon board nearly 100 feet in width. Installation...

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Videoboard Benefits the Entire Community

Ever since Athens Academy in Athens, Georgia installed their new Formetco LED video scoreboard last summer, the entire community has been able to benefit. Gone is the old board that simply kept score. Now they are able provide an enhanced...

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Fed’s Investigation Of Digital Sign Industry: How Did They Start? What Are The Requirements? How To Comply?

The Fed’s Digital Matter is at an End Here is a paper prepared and submitted by Yaron Dori and Ani Gevorkian for the sign industry. Yaron is a partner and Ani is an associate at Covington in Washington.  Covington is...

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Hacking Digital Billboards

There’s a 2013 Defcon talk called Hijacking the Outdoor Digital Billboard.  You tube “hacking billboards” you’ll see lots of hijacked digital billboards.   There are creative, intelligent, sketchy people with way too much time on their hands who would love to hack...

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In a Fragmented Media World, OOH Aggregates Audiences

In a highly fragmenting media market, OOH is the only channel that continues to aggregate an audience. Advertisers reliant on mass media channels can no longer depend on television. Advertisement placements for major television events typically demand the highest advertising...

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The BBQ Rib Billboard

Continuing the OOH debate of creativity versus location, here is a success story demonstrating the overwhelming impact of great creative. Creative is the key to releasing the power of Outdoor Advertising. While creative lives on electronically and in memory, does...

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How important is a Digital Billboard brand

Not the OOH Owner brand, but the brand of digital billboard your OOH Owner installed or uses? Does anyone know the difference in brands other than the manufacturers or OOH owners?  Should you? Occasionally, we hear manufacturers suggesting advertisers and...

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Tito’s Handmade Vodka VP Brand Marketing Speaking At 2018 OOH Conference

Nicole Portwood, Vice President of Brand Marketing for Tito’s Handmade Vodka, will be taking the stage in the JW Marriott’s, Lone Star Ball Room, as one of the first speakers kicking off the General Session at the 2018 Geopath/OAAA Out of Home...

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A sign of the times: Mortenson Outdoor Sign provides local billboard exposure

Mike Mortenson has been in Fergus Falls his whole life. He is a fifth-generation resident; his grandfather settled here in 1868. Mortenson’s history in Fergus Falls is a major reason why he cares about the well being of the community....

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Billboard Insider Spotlights Formetco

Formetco is a privately-held firm which manufactures digital signs and sells billboard products. Jock Gibb is Vice President of Sales. He began his career with Formetco in 1993. Today, he divides his time between Formetco’s Billboard Hardware Division and Formetco’s...

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Formetco Sports and Gulf South Conference Announce Partnership

The Gulf South Conference is pleased to announce an exciting new 2018 partnership with Formetco Sports as our preferred provider for indoor and outdoor LED video screens, scoring systems and LED scorer’s tables. You might have seen the mobile LED...

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The Benefits of Buying from a Family-Owned Outdoor Advertising Supplier

When companies look to buy digital billboards and outdoor advertising supplies, they have a choice between large public or private equity companies and family owned businesses. While large public companies and private equities have their advantages, the benefits of buying...

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OAAA Launches Campaign Congratulating Golden Globe Winner “Three Billboards”

As Hollywood enters the award season, billboards are cheering a critically acclaimed film with “billboard” in the movie’s title. The small-town revenge drama “Three Billboards Outside Ebbing, Missouri” won four Golden Globes on January 7 at the award show broadcast...

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The Importance of Being Software Agnostic

The Importance of Being Software Agnostic Not every outdoor operator runs their plant the same way.  Understanding this, Formetco has designed a digital billboard product that is completely software agnostic, allowing the operator to run their business the way that...

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