“My wife didn’t know anything about it and she was quite shocked. It took about 15 years before she ever forgave me.” – Lawrence H. Garrett
WHO WE ARE
A legacy Built on Steel. A future Forged in Innovation.
Formetco’s story began in 1968 when Larry Garrett—a Pennsylvania farm boy turned visionary entrepreneur—acquired Armco Steel’s billboard division and launched a business from his basement with nothing but a business phone and a bold idea. He named the new company Formetco, short for “Formed Metals Company,” honoring his past in metallurgy and belief in American steel. Formetco started as a single-man operation. In late 1968, he enlisted wife’s cousin John Gibb to manage sales, and Formetco grew into a family-led enterprise. Today, it stands as the largest full-service outdoor advertising and scoreboard manufacturer and supplier in the United States. With a customer-focused mindset and multi-generational leadership, Formetco remains privately held, family-operated, and deeply committed to innovation, quality, and integrity. Our management team, including founding family members and industry veterans with over 150 years of combined experience, continues to push the industry forward—while maintaining the core values our company was built on: hard work, customer service, and American manufacturing. Nearly every billboard in America has a component built or sold by Formetco.





















what we do
we innovate, we manufacture, we deliver confidence
Formetco provides complete solutions across the out-of-home (OOH) and sports display industries through four primary business units:
- Billboard Hardware & Safety Systems
- Digital Billboards, Content Management & Asset Monitoring Software
- Scoreboards
- Structures for Billboards & Scoreboards
With in-house engineering, R&D, software development, U.S.-based fabrication, and nationwide service, we offer true end-to-end solutions for complex projects of any size. Our proprietary digital technology is designed and tested for performance and durability. We assemble products in the U.S. in over 280,000 sq. ft. of facilities across Georgia and Minnesota. Every component undergoes rigorous photometric, thermal, and environmental testing to ensure long-term system integrity. And we don’t just build products—we build trust. Whether it’s a digital scoreboard for a school, a fanless LED billboard for an operator, or a patented safety product, Formetco delivers peace of mind through customer-focused partnership and long-term commitment.
More than a vendor. A Partner you can trust.
For more than five decades, Formetco has built its reputation on reliability, expertise, and integrity. As a family-owned company, we are committed to long-term partnerships, backed by full-time engineers and designers, dedicated service teams, and ongoing quarterly training to ensure our customers’ continued success. Beyond the products we build, we invest in the communities we serve — actively supporting organizations such as Make-A-Wish, Rainbow Village, Gwinnett Rotary, Miracle League Baseball, and local student programs through scholarships and engagement initiatives. At Formetco, our values guide everything we design, manufacture, and deliver.
Our Leadership
Matt Xander
PRESIDENT/CEO
Matt Xander
PRESIDENT/CEO
Jock Gibb
VP of Sales & Marketing
Jock Gibb
VP of Sales & Marketing
Jock Gibb serves as Formetco’s Vice President of Sales and Marketing, bringing over 30 years of expertise since joining the company in 1993. He has been instrumental in transforming Formetco from a metal billboard and supplies company into an industry leader in digital billboards and digital scoreboards. Jock leads a dynamic, solutions-driven sales team specializing in hardware, structures, digital billboards, and scoreboard packages, delivering comprehensive in-house support for projects of any size. As a member of Formetco’s leadership team and a company stockholder, Jock plays a key role in shaping the company’s strategic vision and driving its continued growth.
- Email:jockg@formetco.com
Todd Heller
VP of Digital Products
Todd Heller
VP of Digital Products
In 2006, Todd played a crucial role in establishing Formetco’s Digital Products division, with a primary aim of developing, controlling, and owning our digital product technology. This mission was driven by the requirements and anticipations of our US-based users and customers. Our work encompassed the design of LED screens and the creation of Formetco’s unique video processor technology that provides round-the-clock active diagnostic notifications. Over the following 17 years, Formetco’s LED Digital Products Division has built a reputation for pioneering innovation and dependable products, backed by industry-leading customer service and support that extends over the lifespan of our digital displays. By designing our products internally and delegating component manufacturing to Asia, coupled with our three Engineering and R&D centers, we guarantee a tight-knit collaboration with our suppliers. This process involves on-site training and stringent quality control checks, ensuring the delivery of superior-quality products.
- Email: Toddh@formetco.com
Robbie Franklin
VP of Hardware Production & Facilities
Robbie Franklin
VP of Hardware Production & Facilities
Robbie Franklin is a respected leader in billboard product development and manufacturing, currently serving as Vice President of Hardware Production and Facilities at Formetco. Since joining the company in April 1982, Robbie has steadily advanced through the ranks—from truck driver to foreman, shop supervisor, assistant general manager, and now, executive leadership. His career reflects a deep understanding of manufacturing processes, hands-on problem-solving, and a proven ability to build and lead high-performing teams.
With more than 40 years of experience, Robbie has played a key role in shaping many of the billboard hardware innovations that define today’s industry. Under his leadership, Formetco’s production operations continue to run efficiently, maintain uncompromising quality standards, and deliver cutting-edge solutions that keep both the company and the broader out-of-home industry moving forward.
- Email:Robbief@formetco.com
Shelley Cox
VP of Administrative Operations & Transportation
Shelley Cox
VP of Administrative Operations & Transportation
John Gibb
EVP of Corporate Relations
John Gibb
EVP of Corporate Relations
Eric Pogue
VP of Strategy & Finance
Eric Pogue
VP of Strategy & Finance
Matt Leech
VP of Strategic Partnerships
Matt Leech
VP of Strategic Partnerships
At Formetco, we view our clients not merely as customers, but as valued partners. Matt Leech, our dedicated Vice President of Strategic Partnerships, embodies this principle. He actively engages with key accounts, ensuring our partners receive the highest level of service and support they deserve. With a rich background as a veteran sales executive, Matt's profound understanding of Formetco’s product line and our vendor partners is unparalleled. His primary objective is to provide unwavering service and support throughout the life of your organization’s displays, solidifying us as your supplier of choice for all future endeavors.
- Email:Mattl@formetco.com
Daryle Ridley
VP of Information Technology
Daryle Ridley
VP of Information Technology
Jim Shimmin
VP of Digital Technology
Jim Shimmin
VP of Digital Technology
Jim Shimmin serves as Formetco’s Vice President of Digital Technology, bringing over 15 years of expertise in product development. With a strong foundation in the cellular technology industry, Jim leads the development of Formetco’s digital products, software solutions, diagnostic systems, and system integration efforts. He collaborates closely with Formetco’s R&D teams based in Suwanee, GA; Minneapolis, MN; and Asia. In his role, Jim partners with clients and industry technology teams to gather valuable feedback, driving continuous product innovation. Widely regarded as an industry expert, he is a trusted authority on digital security, recognized for his deep technical knowledge and strategic insights.
- Email:Jims@formetco.com
OUR CLIENTS


























































































