Formetco® Green Products Explore New Territory in Advertising Signage
Industry Leader Proves Less Is More with Sustainable Outdoor


Atlanta, Georgia May 23, 2008 – When it comes to thinking Green, the movement in favor of environmentally sustainable and eco-safe products has clearly reached the mainstream American population. Visible from the automotive to fashion industries, products supporting Green are increasingly in demand. And, though the trend may be, in great part, consumer driven, shifts toward environmentally responsible corporate decision making are producing change in big industry, as well.

As a leader in outdoor advertising, Formetco® has carefully monitored its product lines to diminish environmental impact, and the company considers on an ongoing basis, the release of new materials, components and procedures than can offer substantial benefits in areas like waste reduction and energy savings.

Vice President of Sales, Jock Gibb, insists that exercising ethical standards in the environmental arena produces full-circle benefits that business leaders are foolish to ignore. “Factoring Green planning into business hasn’t sunk in as a necessity across the board.” states Gibb. “Although ecological impact reduction is obviously a critical topic, a lot of decision makers are still stuck on how production changes will affect their bottom line. Sure it takes a level of commitment, but there are a number of heavy-hitting Fortune 500 companies out there who’ve proven that rolling out a Green program incrementally can actually increase profit margin. The investment works, from an internal and external standpoint, and that’s the model Formetco® intends to follow.”

Formetco® is currently focusing its Green efforts in reducing several high waste areas, each already yielding clear benefits. For example, the company’s advanced LED Digital Billboards are built for low power consumption with chemical and lead free, recyclable components. A reusable, long life Quickflex™ Poster Installation system eliminates pastes, material waste and unnecessary service calls. And, in Formetco’s® busy Print Service department, several major improvements to the efficiency and operation of equipment will allow a reduction in VOC air pollutant emissions and water and energy consumption, as well as reduce ink and substrate waste. Also in the print department, an upgraded online print order system will eliminate virtually all paper usage. In addition to these substantial improvements, the company promotes the use of TPI EZ-Hoist® System units, which reduce crane and truck fleet requirements for billboard locations; minimizing CO2 emissions for the environment while maximizing expense savings for billboard operators.

Gibb adds, “This kind of change makes good sense – More efficient, durable products save our clients money, which preserves our business, and we get to help protect something even bigger in the long run. It’s a win-win all the way around.”

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