Formetco Announces John Gibb to Advance Sales into Emerging Markets
Outdoor Advertising Leader Realigns for Anticipated Growth

3.12.08

John Gibb, a 38 year Formetco veteran, has been promoted to Executive Vice President of International Business Development for the company. "I’m excited to announce that John Gibb has accepted this new position.” says Formetco’s CEO, Matt Xander. “His years of dedicated service and industry shaping ideas have prepared John for this challenge”.

To date, Gibb has been instrumental in building Formetco's foundation within North America, and this move will see him expanding global efforts outside the North American region. He’ll continue to manage relationships in the European market, where Formetco’s ‘Green Products’ have really caught on. And, in emerging markets, such as the Middle East, he’ll uncover additional opportunities through Formetco’s Dubai office. Gibb's new position brings important and strategic change for the company, whose innovation and quality production standards have made it the leader in outdoor advertising supplies for nearly 40 years.

In an effort to streamline domestic sales efforts, as well as fill the vacancy created by the promotion, both inside and outside sales teams for the Print & Display and Outdoor Divisions will join forces under one roof. “This organizational change is expected not only to strengthen our sales effort,” comments Gibb, “but also provide an opportunity to become more focused and better aligned with our marketing efforts.”

Customers and Formetco staff should expect to see positive results immediately as the integration takes place over the next two months, and be prepared for a number of changes and improvements including a dynamically enhanced Web site, online catalog, and the introduction of some exciting new products.

“Combining the management and sales momentum of these two critical divisions is a natural step as we look at how to best compete in a world market, and stay at the leading edge of industry change.” Gibb adds, “These are exciting times for us. Formetco has the technology, experience and positioning needed to be a part of a greater global economy.”

For nearly 40 years, Formetco has excelled as the largest full service supplier to the outdoor advertising industry. With products engineered using only the highest quality materials, we continue to maintain our legacy of superior innovation by consistently improving our product line. From our revolutionary installation hardware and economical tri-face billboards, to the industry leading design of our backlit displays, every Formetco product is built for maximum efficiency, safety, and reliability. – Excellence is our standard.

Click here for more information on the complete line of Formetco Products.