Why not advertise hot drinks on cold days and cold drinks on hot days?
Why not advertise breakfast in the morning, lunch in the afternoon, and dinner at night?
Why not give your client the ability to take a photo of a customer's new purchase and first name a send that to their billboard thanking them for their support?
Why not congratulate the winning local team showing their winning score?
The list is endless
Static advertising content has been the standard; the next innovation for creative content is Dynamic Data or Dynamic Content. Formetco FTX's Control Center software gives you the ability to control your advertising content based upon almost any variable or information available on the Internet.