Q: What is a Digital Billboard?
A: LED Digital billboards are the latest advancement in outdoor advertising. Using LED technology, digital billboards display large format imagery that can be changed, quite literally, at the touch of a button. Short term advertisements, multiple rotating advertisements on the same billboard, and even animations are all possible with Formetco's digital billboards.
Q: What is an LED?
A: LED is an acronym for Light Emitting Diode. LED signs are made up of large numbers of tiny bulbs. A diode such that light emitted at a p-n junction is proportional to the bias current; color depends on the material used. Formetco's Digital Billboard uses LEDs from a single bin which allows our digital to produce the most solid consistent color without time consuming calibration that is available today.
Q: What is the lifespan of an LED display?
A: An LED display will last 100,000 hours or more at standard use. Compare that to typical incandescent bulbs which last up to only 2,000 hours, or about 3 months! One of the major benefits of LED technology is long life and low energy use. The estimated lifespan of the Formetco F4X LED's is around 11 years.
Q: Where are Digital Billboards best utilized?
A: LED billboards are available in a variety of sizes and shapes. This allows digital billboards to be used flexibly in a wide range of locations, from highways and buildings, to sports arenas and entertainment stages. We encourage you to discuss your goals with one of our representatives to ensure that the LED display you choose best meets your needs.
Q: Is a Digital Billboard worth the Investment?
A: The cost of LED billboards can be deducted as a business expense in the year they are purchased or leased under the IRS 179 deduction. Digital Billboards are also a highly profitable long term investment. "Outdoor Advertising Magazine" reports that digital displays have the potential to generate revenues six to ten times greater than static messaging. For example, a static billboard in a prime location generating $5,000 per month with one image could generate $40,000 per month with eight advertisers.
Q: What gives the F4X Digital Billboard the best image quality?
A: Image quality is directly related to the resolution of a display. The tighter the LED Pixels are clustered on an LED sign, the higher the resolution and sharper the image. The measurement of the distance between pixels is called 'pixel pitch' which determines a digital billboard's resolution. We also utilize a complex pixel re-sampling technology which uses sophisticated alogorithims to similuate double the amount of pixels on the sign. This technology combined with single bin color LED's give the Formetco F4X the visual pixel resolution that no other digital manufacturer can match.
