It’s a challenge for any outdoor advertising company to keep costs down while still providing a high quality display for their advertisers.

John Barrett, owner of Barrett Outdoor in West Haven Connecticut decided to take a new approach to illuminating one of his premier New England Gateway locations. Barrett is as a member of both the EPA Green Power Partnership and EPA Climate Leaders so choosing an ecologically sound solution was foremost.

Barrett discovered the Energy Opportunities Program at United Illuminating. The program pays cash incentives to commercial and industrial customers who build energy-efficient technology into their facilities when retrofitting existing equipment with high efficiency alternatives. These incentives can account for up to 50% of the installed costs. After selecting Formetco’s EcoSeries LED Backlit display, Barrett was able to recieve a 48% cost rebate on the project.

“We decided on the EcoSeries for a number of reasons, first, we rely on Formetco to deliver quality products at a good price. Second, we knew that Formetco always stands behind their products. The installation was quick, easy and went without a hitch. Plus the graphics on this display look great! ” Said Barrett.

The Formetco EcoSeries backlight technology offers some excellent savings benefits beyond the green aspect. In addition to saving 4500 kWh a month in power consumption, Barrett expects to save between $1500 to $2000 a year on maintenance.

Barrett concluded, “This project was a great success. The illumination is incredibly uniform and is not plagued by the constant partial outages we had with the fluorescent system this replaced.”